ARTICLES — March 05, 2021

Things Businesses Should Do in Their Journey to Recovery

The world has faced a great crisis that is COVID-19 since the beginning of 2020. The pandemic disrupted the manufacturing, supply chain, and other business processes by forcing individuals to maintain social distancing and self-isolation. To bounce back after the crisis, companies are trying to adjust to the circumstances. Many have successfully started their journey to recovery, but some of them, both big and small, have been forced to shut their doors permanently.

According to Global Business Compass’ survey, 57% of nearly 4,500 business leaders across the world believe that the economic drag of the COVID-19 pandemic will last a year or more after the delivery of a vaccine, with 27% expecting their business to take at least two years to fully recover from the crisis.

To shorten the time spent on their journey to recovery, business leaders need to think about a new fundamental of businesses and strategies. Here are the core strategies businesses should pursue to fully recover.

Strengthen Your Team

Your team members are your strongest resources and they are the ones who can bring the difference between restoring your enterprise to glory and closing down for good. You can further enhance their confidence and productivity by upskilling them, train them on emerging trends, and teach them how to use helpful tools and technology.

Digital Transformation

According to Kantar’s COVID-19 Barometer, 40% of consumers say they have increased their e-commerce spend during lockdown. To adjust to this new reality, your need to try new transformative approaches such as social commerce and direct-to-consumer models. Integrating IoT technology can also help you craft accurate strategies and get insights into new buyers and opportunities.

Recognize the Importance of a Purpose-led Strategy

Recognizing a purpose-led strategy can ensure that you proceed to remain relevant to the evolving customer base. Your marketing teams should reflect on what needs are being met and consider the impact they can have on people’s lives. Rather than treating purpose as an isolated concept, integrate it as an important element of the communication, product, brand experience, and brand commitment.

Check-in with Your Customers

Either in person, via email, or social media, you should make effort to ask questions directly to your customers. Find out what pain points they are experiencing, how to evolve your product and service to keep up with their wants and needs, and how your business can make their lives easier. This way, you’ll find out how they feel about your business and increase their satisfaction even better.

Almost every business is affected by the pandemic and they need to take the plan and patience to achieve full recovery in the future. To successfully enable the recovery strategies, businesses can prepare to rise to the occasion by implementing the right IoT solution. Ready to take action to get your business back on the right track? Visit https://telkomseliot.com and prepare your business to thrive and remain relevant after times of crisis.

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