ARTICLES — April 27, 2020

No Hesitation: Easier Decision-Making Using IoT

In modern business, one of the important characteristics of a good leader is their ability to make a good decision with limited information available. The good news is, getting quick and accurate decision is no longer a challenge. Morné Janse van Rensburg, CEO of VSc Solutions, expressed, “The information from many IoT devices across business operations offers companies an accurate picture of what’s happening in their business and supply chains.”

There is no ignoring the fact that IoT is already affecting management decisions worldwide. Business managers, at all levels, are receiving information that is more relevant as soon as they need it. Coupled with advances in the collection of data and analytics, connected devices are making this possible. Let’s see how IoT-based decision-making affects business performance and operation.

Understand Customers Better

More and more companies make IoT-enabled products that connect them directly to their customers’ behaviors and preferences. Gaining access to data from connected devices utilized in various business operations enables companies to leverage insights to make quicker and better business decisions. By aggregating the data, businesses can look for trends and identify new business opportunities without a prolonged research process.

Improve and Optimize Operations

Data generated from IoT devices can also be used to improve the ways companies are run by automating factories and improve the efficiency of internal processes. For example, Uber developed algorithms that use data from sensors and smartphones to monitor traffic conditions and journeys in real-time. This real-time data allow the company to adjust its prices based on demand and manage the supply of drivers. More than just improving service quality, the data can also be utilized for quality control purposes and accurate decision-making, the critical areas for the company’s success.

Recognizing Usage/Buying Patterns

If you are provided with thousands of customer profiles containing years of buying history, it will be hard to identify patterns throughout the entire batch. With IoT, businesses can obtain accurate information that can be used to determine the product or an incentive your customer is most likely to respond do. This can greatly help your decision-making process which in turn can help you increase sales.

The huge volumes of new data from IoT sensors and devices simply add to the massive of pool of Big Data we now have in the world, and companies use that data to improve their strategic and operational decision-making process. Telkomsel IoT will work with you to answer your business’ challenges through innovative use of technology and identify opportunities to improve your overall decision-making process. Visit https://telkomseliot.com/ and decide quickly how you’ll lead your business to fulfill its vision and goals.

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