ARTICLES — June 09, 2020

Keeping in Touch with Customers as a Pent-Up Demand Preparation

Coronavirus was declared a global pandemic and stay-at-home campaigns are the new norm in a move to keep social distance to help check the spread of this deadly virus. People staying at home means businesses will be affected, leading to fewer people visiting your business to make purchases. The good news is, it doesn't mean that this situation will stay forever.

When this is all over and the disease gets contained, pent-up demand will arise: consumers will demand what they weren't able to do while they were staying at home. For this reason, messages and staying in touch need to continue as people shelter in place. Here are the things you should decide on to make your business remembered when we get back to normal state.

Tell Them Your Contribution on Preventing Coronavirus Spread

This is the time to make use of your customer mail and phone list. Send them emails or messages to assure them that you are doing everything at your disposal to see that the virus gets controlled. Share any hygiene, cleaning and disinfecting measures you are currently using. Moreover, let them know that all your employees are safe, for example, tell them that any employee experiencing coronavirus symptoms is practicing self-quarantine.

Be More Active on Social Media

Many social media platforms are reporting an exponential increase since the stay-at-home orders started. Many of your customers are frequently checking social media for news and latest updates. Post content that will help your customers to relieve the current panic. You can post the recommended measures of ensuring that the virus doesn't spread and encourage them to follow these guidelines. Feasibly, you can record videos and podcasts and post them on your social media platforms.

Go Online

Many businesses are turning online, not only makeup with their sales but also ensure they are linked with their customers. For example, you will find it rewarding to turning to options such as video conferencing. Get in touch with your customers through their phones with online webinars or live sessions. If you have an eCommerce component in your business, increase your presence by offer discounts to encourage your customers and home delivery services.

Brace Your Business with the Right IoT

By the time the virus gets contained, you’ll have to make sure the customers’ demand can be fulfilled immediately. This is why you have to decide on implementing the right IoT for your business’ mobility. Big data analytics provided from IoT can assist your business in streamlining supplier selection process, cloud computing is useful to facilitate and manage relationships, and logistics and shipping processes can be greatly enhanced through automation.

During the outbreak, your customers are likely to be having many questions. Analyzing the possible questions, providing the answers and fulfilling their needs will help you stay connected with your customers and get remembered after the pandemic. Visit https://telkomseliot.com and decide how you’ll prepare your business effectively for future pent-up demands.

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