ARTICLES — May 18, 2020

IoT and Its Role for eCommerce During Ramadan’s High-Demand Period

Ramadan 2020 has been going for almost a month and Eid al-Fitr is just around the corner. For those who celebrate, it means today is the high-demand period where Muslims are more likely to prepare themselves for said occasion. What this also means is that essentially, as Ramadan goes, Muslims can follow a slightly different rhythm than other parts of the year and this is bound to have an effect on how people shop online: it is to surge in Indonesia during the holy month of Ramadan, including Eid al-Fitr.

The surge in consumer activity during Ramadan means eCommerce companies have to do what IoT-supported logistics companies have done to prepare for increased demands and get increased profit from it at the same time. Let’s see how IoT can help your eCommerce business run well during this yearly change.

Reliable Tracking and Logistics

With IoT, retailers get greater visibility over the process of order fulfillment, so they can meet the demands of customers who shop more online. Retailers can now track each piece of inventory through a platform, automatically locate the goods regardless of where they are. Cloud-based technologies like GPS and RFID also offer retailers traffic status, weather, and location data. These IoT benefits help eCommerce automate shipping and delivery while optimizing vehicle routes during an increased demand period.

Personalized Information and Actions

Bringing both brand and personal data together, IoT enables eCommerce to deliver more personalized experiences. This way, eCommerce retailers can leverage customers’ connections to offer more personalized information and actions. As marketers gain access to more data and insight into customer behavior, they can use it to influence customers’ shopping decision, easier to build insightful discounts or other offers.

Enhanced Manufacturer-Consumer Relationship

IoT ensures that a good relationship is established through the connected appliances suck that the durable goods manufacturers and customers enjoy a long-term relationship. Similarly, IoT can provide fresh revenue streams for eCommerce retailers by creating new business models like offering ongoing services such as predictive maintenance, remote monitoring, and performance analytics for specific products.

Automated Inventory Management

eCommerce businesses have to watch over and take control over the items going out and in of their warehouses to know what’s in and out of stock. With the help of IoT, it becomes easy to keep track of inventory. IoT sensors and RFID tags make real-time inventory management possible, streamlining the entire flow.

IoT has revolutionized the eCommerce industry. Even in the period where demands are high such as Ramadan, IoT keeps on delivering a world full of promise. By implementing IoT to their business processes, eCommerce enterprises can easily save money and time, provide better customer experience, and manage everything more effectively. Visit https://telkomseliot.com/ and find out how you can turn the times of high-demands into something more profitable.

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